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Who I am

I'm Beth, a sole trader running On Cue Co. by Beth, a creative virtual assistant business based in London. I'm responsible for the personal information described in this policy.

If you have any questions about your information, email me at beth@oncueco.com

I'm registered with the Information Commissioner's Office (ICO).

What information I collect

I only collect what I need to reply to you, work with you and run my business.

  • When you contact me through my website form, by email, or by message on Instagram, LinkedIn or TikTok: your name, email address and anything you choose to tell me.

  • When you book a discovery call through Calendly: your name, email address, the time you choose, and your answers to the booking questions.

  • When you sign up to my newsletter: your name and email address, and whether you open or click my emails.

  • When you become a client: your contact details, business name, billing details, and the information I need to do the work you've asked for.

  • When you visit my website: basic technical information, such as your browser type and the pages you visit, collected through cookies (see the Cookies section).

How I use your information

UK data protection law says I need a valid reason, called a "lawful basis", for each way I use your information. Mine are:

  • Replying to your enquiry and holding your discovery call: you've asked me to, before we agree to work together (contract), or it's in my legitimate interests to respond.

  • Providing the services you've booked, invoicing you and keeping in touch about the work: to carry out our agreement (contract).

  • Sending you my newsletter: you've agreed to it (consent). You can unsubscribe at any time using the link in every email.

  • Keeping financial and tax records: the law requires it (legal obligation).

  • Running and improving my business, for example keeping notes of past enquiries: my legitimate interests, where these don't override your rights.

I will never sell your information. I won't add you to my newsletter unless you've signed up.

If you're a client

As your virtual assistant, I may need access to your inbox, calendar, documents and social or business accounts. These often hold information about your own customers and contacts.

When I handle that information, I do so only on your behalf and only for the work we've agreed. You stay in charge of it, and our client agreement sets out how I look after it.

  • I only use the access you give me, and only for agreed tasks.

  • I keep your business and your contacts' information confidential.

  • I don't copy your contacts' information into my own systems unless the work needs it.

  • When we stop working together, I return or delete your information as agreed, and your access is removed.

Who I share it with

I use trusted online tools to run my business. They store or handle information for me:

  • Wix: my website and contact form

  • Calendly: booking discovery calls

  • Google Workspace (Gmail, Calendar, Drive): email, scheduling and storing documents

  • Notion: planning and organising work

  • Canva: creating designs

  • Mailchimp: sending my newsletter

  • Monzo Business: business banking, invoicing and payments

If you message me on Instagram, LinkedIn or TikTok, those platforms handle your information under their own privacy policies.

I may also share information with my accountant, or with HMRC and other authorities when the law requires it.

Some of these tools are based outside the UK, mainly in the United States. Where your information is transferred abroad, it's protected by the safeguards UK data protection law requires.

Cookies

Cookies are small files saved on your device when you visit a website. My website is built on Wix, which uses essential cookies to make the site work and keep it secure.

I don't currently use any analytics or marketing cookies. If I add any in future, I'll update this policy and ask for your consent first.

You can block or delete cookies in your browser settings, but some parts of the site may not work properly if you do.

How long I keep it and how I keep it safe

I only keep your information for as long as I need it.

  • Enquiries and discovery calls that don't lead to working together: up to 12 months

  • Newsletter details: until you unsubscribe

  • Client records and our agreement: for 6 years after we stop working together

  • Invoices and financial records: as long as tax law requires, usually at least 5 years after the tax return deadline

To keep your information safe, I use strong, unique passwords and two-step verification on my business accounts. I don't share my logins with anyone, and I remove my access to client accounts when our work ends.

Your rights

You have the right to:

  • ask for a copy of the information I hold about you

  • ask me to correct anything that's wrong

  • ask me to delete your information

  • ask me to limit how I use it, or object to me using it

  • ask me to send your information to you or someone else in a usable format

  • withdraw your consent at any time, for example by unsubscribing from my newsletter

To use any of these rights, email me at beth@oncueco.com. I'll reply within one month.

If you're unhappy with how I've handled your information, please tell me first so I can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.

Changes to this policy

I may update this policy from time to time. The latest version will always be on this page. Last updated: 1 November 2026.

Privacy Policy

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